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Case Studies

SevaTruck & Salesforce - Aligning Strategy With Technology

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The SevaTruck Foundation is a non-profit organization launched in 2016 dedicated to reducing hunger in our communities by serving hot, nutritious meals to anyone in need for free.  SevaTruck operates a fully licensed food truck with a commercially integrated kitchen, and primarily serves to partner organizations in the Washington, D.C. metro area with plans to expand nationally.

STRATEGY

SevaTruck’s first year was a whirlwind!  With its unique model, it gained significant interest from partner organizations, collaborators, and donors.  In 2017 alone, SevaTruck served 12,154 meals and launched its second truck in the Detroit metro area.  With SevaTruck’s focus primarily on food preparation, logistics for events, and corresponding with partners, only so much time could be dedicated to the systems and infrastructure needed to run an effective nonprofit.  In early 2017, SevaTruck contacted OneTenth to facilitate a strategic planning workshop. The workshop consisted of:

  • Re-visiting SevaTruck’s mission, vision, and core values

  • SWOT Analysis

  • Defining SevaTruck’s Theory of Change

  • Strategic Planning and Goal-Setting

  • Technology Planning

TECHNOLOGY

As part of the technology strategy and planning, SevaTruck selected implement Salesforce and the Nonprofit Success Pack as its CRM platform for constituent management and donation tracking. SevaTruck retained OneTenth to lead the implementation of Salesforce, which consisted of:

  • Onboarding and configuring the Salesforce+NPSP Platform

  • Implementing FormAssembly (and Stripe) for donation management, volunteer signups, and sponsorship signups

  • Migrating relevant data from spreadsheets

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NEXT STEPS

In the coming year, OneTenth and SevaTruck will partner together to…

  • Map the business strategy to a fundraising strategy, identifying all the fundraising streams and channels required to support SevaTruck’s work i.e. grants, major gifts, online giving, offline giving, sponsorships, workplace giving, etc.

  • Develop a plan for volunteer engagement.  Rather than simply having volunteers come and go, OneTenth aims to create a volunteer engagement plan that builds a community of engaged resources around SevaTruck’s work

  • Develop a technology plan. SevaTruck aspires to leverage Salesforce to manage all aspects of email communications, acknowledgments, and program management.

OneTenth is excited to play a critical role in taking SevaTruck to the next level, expanding their services and strengthening their impact. ~

Rubin Singh