OneTenth Consulting
Elevating You Elevating Your Cause

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Rubin Singh - OneTenthCEO.jpg

Rubin Singh, MBA, PMP

CEO & founder

Rubin is a seasoned professional with over 20 years of experience in the CRM (constituent relationship management) space, and over ten years in the nonprofit sector.  Throughout his career, Rubin has pursued his passion for social impact through empowering and enabling nonprofits through a variety of roles in technology, strategy and organizational management.  

As a Senior Solution Manager at Merkle, Rubin managed the database needs for large direct mail programs with Susan G. Komen and the AARP Foundation.

As the Director of NGO Solutions at roundCorner (a Salesforce Platinum ISV Partner), Rubin oversaw all implementations of NGO Connect (a fundraising and CRM solution for nonprofits built on the Salesforce platform).  Rubin has directly consulted for or managed teams of consultants for some of the most impactful organizations in the country, such as ACLU, Planned Parenthood, Charity Water, ChildFund, The Salvation Army, Boys & Girls Club of America, Feeding America, The International Rescue Committee and CARE.  At roundCorner, Rubin’s role extended beyond technology, leveraging his years of consulting experience to provide nonprofits thought leadership in areas such as business strategy, fundraising strategy, change management, and governance.  Rubin concluded his tenure at roundCorner as Vice President of Digital Transformation, launching a strategic services practice to guide nonprofits on leveraging cutting-edge technologies (cloud, big data, mobile, blockchain, AI, etc.) while keeping their mission, vision, and beneficiary in mind.

Rubin brings a unique experience to the table.  While professionally, Rubin is a consultant in the nonprofit space, he spends most of his free-time volunteering with nonprofit organizations he is passionate about - from civil rights to food security.  His volunteer work ranges from coaching youth soccer, to pro-bono strategy work, to serving on the board of directors for local nonprofits.  His experience of engaging with donors, making direct fundraising asks, and participating in all aspects of operations gives him a deep appreciation for the work nonprofits do and the challenges they face.

It is because of this experience Rubin started OneTenth Consulting.

"The nonprofit and social sector is solving some of the world's most pressing problems (with only “one tenth” of the resources of our for-profit counterparts), and we want to play a role in moving missions forward through tightly aligned technology and strategy.  At OneTenth, we’ve seen it all when it comes to CRM implementations…the good, the bad, and the ugly - so we work tirelessly to ensure your solution is no more or less of what you need, adds clear value that is aligned with your mission and vision, and is implemented in a way that sets your organization up for long-term success - elevating you, elevating your cause" - Rubin Singh

  • Bachelor of Science in Information Systems Management from the University of Maryland Baltimore County (1997)

  • Masters of Business Administration in Marketing from the Carey School of Business at Johns Hopkins University (2016)

  • Certified Project Management Professional from PMI (2013)

  • Certified Salesforce Nonprofit Cloud Consultant (2019) from Salesforce

  • Certified Salesforce Administrator (2014) from Salesforce

  • Certified Consultant Partner for NeonCRM, DonorPerfect, and Bloomerang (2017)

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