It’s no surprise that despite every nonprofit’s aspirations to build out a mature matching gift program, few get it right.

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Sometimes initial funding dries out and organizations struggle to achieve their mission.  While other times, missions may shift or expand, and a new stream of funding becomes essential.  In either case, the true reality of nonprofit work comes to the fore - it’s not enough to be an expert in your cause, but you also need to be an expert in fundraising.