As the organization grew, so did the complexity of its data - spread across multiple systems, with different teams using different tools and no unified way to view supporters, partners, or program activity. Define American sought a scalable infrastructure that could bring their work together, strengthen collaboration, and support their next chapter of growth.

Previously, data was scattered across spreadsheets and siloed systems, creating inefficiencies, limited visibility, and challenges in scaling their high-touch, multi-year grantmaking model.